google ads for business - See the Exact Campaign 2025

google ads for business - See the Exact Campaign 2025. It is going to be very important for beginners. In today's video, we will see a Google Ads campaign, which is a very basic and simple Google Ads campaign.

The purpose of showing this campaign is so that beginners can see what type of settings have been made, what keywords have been mentioned, and what traffic is

Where is it going? What kind of landing page is it? What things have been included in the tracking, and what is related to the CRO conversion rate of the landing page, which is an important thing?
If they understand, then if I show you an entire running campaign, many things will be clear to you, and if I create the same thing inside a normal Google Ads account and show it to you, many things will not be clear to you. I will try to understand everything from scratch.

See here, you guys must be seeing a landing page on the landing page where we are bringing traffic and teaching about the air ticketing course. This is an institute that teaches about offline air ticketing force. If you look at its landing page, you can see here there is a very simple form: first name, last name, phone number, and email address. This is the form we have mentioned here, and this is our landing page built on WordPress.

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So if I right-click here and check, you will also be able to see which plugin this form is made of. The form is basically made of Elementor and plugins.

And after that, using Elementor's Throwable, we are sending this lead information into the Google Sheet, and from there, when the client talks about the leads, our team talks about the history.

By looking at the sheet, he can understand what type of response is being received from the ads we are running because we also send the URL with it, and there is a tracking template behind the URL. Basically, when the URL is going into the Google Sheet,

So along with it, the UTM campaign, UTM medium, and UTM keyword are also going, so we know which keyword led to which and what its status is. So, on the basis of that, we go back and go into the Google Ads campaign. There is no such problem in optimizing the landing page. If you look at it, here is the header. It is a very simple thing. Here we have mentioned some things that can build authority. We have mentioned our alumni here. We have mentioned some of the benefits of choosing.

google ads for business - See the Exact Campaign 2025

We have mentioned our course module very well. You must be seeing a very simple landing page. It is not very complicated. It is performing very well in terms of interest.

The landing page has a good conversion rate. We are seeing a conversion rate of approximately 10 to 12 percent on this landing page. That is also quite good.

If I try to show it to you in mobile view, because most of the traffic comes from mobile, if I show it to you on mobile here, you can see some of the types of landing pages that are available.

It is visible here. Along with that, we have mentioned other elements like WhatsApp and Call by Interest. They are here.

Just whatever is there can do a direct call, or what's what is there. After that, we have set a timer here. From the point of view of FOMO, we can also use it.

Inside different landing pages, and if I click on apply here, then I will be redirected back to the form we created here.

After that, we have created a student page here, and the interest page is also working quite well. Now, the next thing that comes is the important thing, which is basically conversion tracking. So if I fill this form here, which is our landing page.

If I fill this form with any random information, if I fill this form, you will see that we have a thank you page that is loading.

So we have created a condition for the loading of this thank you page, and on top of that, we have added our Google Ads conversion tag. We have completely ignored what is happening here.

He fired, now for this we used GTM, so in GTM I select Google Ads here, once you see ten of the Google Ads conversions, we have created a conversion here for the New Year Ticketing course.
So, if you see, here we have taken the convergent tracking tag of Google Ads, which is our conversion ID, we have mentioned our conversion level, and we have mentioned our firing trigger here.

If you see its condition, where you can see, thank you, this is our firing condition. We have mentioned the URL that we load after the form is filled, so in this way, we have set up our conversion.
Google Ads has been set up, and the help of GTM and many other things is being tracked. If you see, we are also tracking the click of the phone button here.

I will tell you here I will show the firing trigger for this too here, so if you see that the click URL contains this within our condition, then we are sending another conversion to Google Apps, which is

The conversion level of this is different. If you see it right here, if you see the conversion level of this one here, then.

You are looking at ten different ones. You are seeing another Google Ads channel here. If we click on the Google Ads phone button, these are the different conversions that we have created here. This is the second conversion label that you will be able to see here. Because we have created separate phone numbers on our landing page, if our URL, for example, is

It contains this, then our Google Ads will know that this is a conversion. In the same way, if there is another phone number inside our URL, Google Ads will know.

For us, conversions and senses are different. We have different phone numbers in different positions with respect to the call button. So, based on this, we have set up tracking. These are the two different types of conversions that we have created.

If you go back to our Google Ads account will find the Google Ads account with the ties that we have, so if you go here to Conversions in the Summary, then here you will find all the conversions that we have created.
You will find what you are looking for here, and these two different types of conversions that you are seeing are because we have to keep the conversions of the lead form as primary and the rest of our conversions as secondary.y

Those conversions are kept. N, ow primary conversions are those conversions based on which you want your campaigns to be optimized, and secondary conversions are those conversions that you have basically created for this

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So that you can track them because these are our conversions. You don't want our campaigns to be optimized on the basis of these conversions, but you want to track them, so you have secondary conversions.

So if you look here, this air ticketing form submission, which is our conversion, is basically a primary conversion.

And the secondary conversion, look at the UT landing page, phone click, we have created a secondary conversion, and a lot.

google ads for business - See the Exact Campaign 2025

All the people are having this conversation; one 1conversationsons has been done in the same way. Many people who click on the WhatsApp button, we are tracking this click in the conversion method.

So if you look at that, we have 95 conversions, and if we talk about form submission, you can see that in form submission, we have this campaign.

We are talking about it; it is running with a very small budget because it is a very optimized campaign, and at a very low cost. If you see from here, the leads are coming, if I try to show you the cost of conversion here.

So if you see here, the cost of conversion is 185 rupees, an offline course whose fee is quite a big course, its cost of conversion is present on the landing page after the form is filled. 200 is a good number; these are the inbound clicks

Sometimes, when clicks are made on other networks, on partner networks, or when a person makes more than one click, Google's system automatically tries to detect that this is a click pack.
And you are not charged for this. This is the end of inbound clicks. If you are not seeing it, then you have to go to the columns and enter the inbound clicks. Here you can see how many phone calls you have made, and you are also getting to see that. And if I start showing you the data from here

So if you see here, the total form fills are 80, 150 of our conversions have been made, and if we go ahead, 773 of our clicks have been made, that is the conversion rate I was basically talking about.

And this one that you are seeing is the normal conversion rate; this is the conversion rate of just filling the form. If I also include the conversion rate of on-calls and WhatsApp clicks in it, and whatever is there will increase.

That's why I'm telling you that the landing page is working very well for us, and after that, if you see the CTR, it's a good percentage. I'll show you somecampaign-levell settings.

Here, as soon as I go to the campaign level, we're running a campaign on the Google Search Network. Here is our search campaign and the conversion goal. We've taken the form submission as it is. That's the basic code modification, which is our maximize conversion.

We haven't even set the target C because we need more conversions. There's no such cost going up that I need to set the target CPA, value rules, etc. We haven't set anything for, target location. Because, as I said, it is offline

This business is based on that. We have selected our target location, language English and Hindi and below we have also not done any specific, very important settings which are
It is a very important setting that you get to see inside the account settings, which we call our

If there is auto-tagging, we have enabled auto-tagging so that it automatically adds a parameter to our URLs, and based on that, URL-based tracking can be done.

And you can see the tracking template we are using here, so basically, through URL tracking, we are taking the campaign ID, right, and we are also taking our keywords.

What I was trying to tell you, if I have a sheet here, I can show you, so whenever we have any lead, with that lead, we take the URL.

With the help of Kabili, if you look at it, you can see all the information of this type. Now, because this source is ours, it is from Facebook, so you are probably seeing the information.

Right, through the Google Ads sheet, you can also see keywords, etc. If you meet, you can basically identify that this is a person whose phone number is this, and it came from this campaign; now it has converted.
Or if it didn't, then ten of somethings that you can use from this talking template point of view, now the tracking template is a pretty standard thing, I have made videos on it before

You can copy the same tracking template exactly as I have used it here in the description. I will also provide you with this tracking template here, so you can copy it. It is a pretty standard thing.
And wherever you use this tracking template, it will dynamically fetch all these things, right like keywords inside keywords, GCLID inside GCLID, it will fetch it.
And behind the URL, which will tag it now. If you take this URL anywhere, now, if you want, you can extract this information from this URL, if you want to segregate it.o

And if you want to extract it with the help of the developer, you can also do it. If you want to extract that information from the bit point to the URL, then this is a setting that is also important, which you should start with correctly, then if we come back to the campaigns, I will open it and show you this.

Inside it, we had created a single ad goal. Now you have seen the campaign level settings and see that inside it, air travel courses, air cutting courses, and GDS courses are also called basic.

So these types of keywords have been kept by us. If you look, we have kept most of the keywords in the free match. In one or two big, unique things, you are getting a better view.

Its CTR is getting a little less and its CTR is getting a little less and it has a lot of clicks. So you can ignore this for a while.

Its CTR may be low, and there are so many clicks. So there may be a lot of irrelevant clicks. In the beginning, you may have kept it in the broad match first.

That is why you have put them in the very high irrelevant clicks later. What is negative is that your average CTR may have gone down, okay, but look here, there are not that many clicks, yet our CTR seems to be fine.
It seems to be strong. Now look at this: two things happen, either our ad above the keyword is visible, here this keyword and our ad are very relevant, and when you see related ads.
Then you click on it, and ultimately the ad increases. One more thing I will tell you, if such a CTR remains good, then you will see that its conversion rate will also remain good. This is what I have seen.
If you look here, here you are also seeing a good conversion rate, so if it were a question of ranking, then somehow the keywords are being ranked, and while they are being ranked, then the user clicks.
If the ad does not convert, then there But what will you see? The CTR is high, but the conversion rate is low. What will you see here? The CTR is also high, the conversion rate is also high. This probably means that they are also ranking.

And along with ranking, they are also quite relevant. So, I understand a few things from this type. See here too. The CTR is good. See here too. The conversion rate is very good.

Okay, now this keyword may be targeting a lot of people, which is why our conversion rate is good. We are getting a very good conversion rate with very few clicks.
But it may also be that the search volume of this specific keyword is also very low; we will not be able to use much of its potential. Keeping all these things in mind, we can use the keywords in a way that is here.

The keywords are mentioned here in a way, after that, and after a period of time, the negative keywords are marked, it is basically negative, it has been made, many like this, if you see

If people are searching for consciousness, etc., then the ones related to it, which were our search terms, will also be small, you will come above your keywords, for example, we went here, and we will come above our stem, and I agree, like the last seven days, I have selected ed.
So now look here, like the Global Distribution System course, okay, then you are okay, no problem, if it is not relevant, then you have to make it negative, this is the course online, we will let it run. This is the course, my course, this is the course, these are all our relevant keywords, so there is no need to touch them, so this is a constant practice that you have to keep doing. Going Now you have to do this in the last seven days, or in the last three days, or in the last two days.
This totally depends on how much budget you are spending and how many searches are being done in total, which is approximately. If there are a lot of searches, your ads are showing on a lot of irrelevant queries. In this particular scenario, you have to be a little bit faster.

You have to figure out your negative keywords. Apart from that, I will tell you here that you have to use one more thing. We call them "east", which are our sitelink extensions, etc. So different extensions have to be used.

I used four sitelink extensions. If you see here, call extensions must have also been used. Also, use the business name extension. Very common things are business logo extensions. Using all this is very common.
What I am showing you four or five times, you must use them. If you are running a business, then you can use the location of the app, so the message, etc. It's not so important if you want to

Then you can do it. We have not done it here, the image of the app extension, apart from that, call out actions are used a lot, see here, we have used many different call out exchanges, some other period of time, and pause them, which is

They keep doing it, I go back to the campaigns, and we have seen the campaign-level settings. Here, we have tried to understand the fundamentals of keywords, and we have also added the keywords.
You also do the removal. You do not need to worry at all. Many times, it happens that the app keeps removing the keywords from the search. It's a continuous process, okay, but if you do these things quickly, add more keywords.
So in this particular scenario, you will have to do a little bit of editing quickly; maybe those negative systems are not triggering too much, so it depends on that thing. I will show you the ad copy, it is a very simple ad copy, and if you see the performance of the ad copy here.

I come back to the campaign, and here we go back inside our ad. If you see the performance of the ad copy, it is good. Here you are seeing a confusion rate of 8 percent in the last seven days.

We increase the average a little bit more, which sometimes goes up and down, so if you see here, you are seeing a conversion rate of 10, 11 percent, it is a CTR of 8 percent, decent CTR, it is triggering on many keywords.

So, decent CTR is if I want to show you here too, we have mentioned our final URL, you can see here we have not even pinned it, so we have used some things in this way.